As we head into the holiday season we inevitably have our eyes on 2025 strategies and ways to garner new clients and opportunities. We’re making business plans, analyzing marketing efforts and reading up on new ideas for the new year. But what about those clients you engaged with in 2024 that didn’t buy? Do we just hope they turn in 2025 and focus on acquiring new ones? Heck NO!

You put in the time and effort and it was just a matter of timing. Some clients couldn’t find anything or were just not quite in a position to buy — sometimes even a combination of both.

Here are a few questions to ask to engage those future homebuyers for 2025:

• Have their needs changed? A job change or other life event could prompt someone considering a city condo to start looking for a house in the suburbs. Staying in touch and proactively asking for life updates keeps you engaged and top of mind.

• Has the market changed to better meet their needs? Market changes can help potential homebuyers get off the fence and back on the hunt for a new home. Your Key Mortgage partner can provide monthly payment examples along with inventory and pricing updates. This could be the motivation they need to get back on the hunt!

• Is their preapproval up-to-date? A preapproval is only good for 120 days. A change in credit profile or employment could also open up more opportunities. Even in the event of unfavorable changes, you can use this time to address the situation and create a plan.

In the end, any activity you do keeps you top of mind, but going in with a purpose and value proposition can pay you dividends come next year. And remember, you don’t have to do this alone — your Key Mortgage lender is engaging in these same conversations with their pipeline of future homebuyers. Leverage the power of your team to bring more value to your clients. And if they didn’t get their initial preapproval with Key Mortgage, what a great time to bring up the $250 Second Look option. That may be the little extra motivation that gets them out of your CRM and into a new home in 2025!