Buy Before You Sell – Expand Your Client’s Options

For years, the dreaded “sale of present home” contingency has essentially been taboo — leaving many would-be buyers on the sidelines. While some are able to navigate this landscape with their financial savvy and risk tolerance to make an offer without having to sell their current home, there is a significant population that is either unwilling or unable to do the same and therefore hesitant to get in the game. This leaves us with a demotivated buyer pool AND another unlisted home.

Since Key Mortgage is always looking for solutions to help you sell more homes, we have partnered with two of the leading companies in the “Buy Before You Sell” space to bring you a solution to the “sale of current home” contingency. By unlocking the equity in a buyer’s current home while removing their current housing payment (which provides an advantage during underwriting) we create the opportunity for more buyers (and sellers) to participate. Below are some program highlights:

While this may sound like the perfect option for every client, there are always pros and cons to any financial solution. By working with a Key Mortgage loan officer to provide that ever-important buyer consultation, your client can work through all viable solutions and choose one that puts them in the strongest position to make an offer. 

We can be an important member of your team who you can trust to guide your buyers (and potential sellers) to explore untapped opportunities. Including a Key Mortgage loan officer in your buyer AND seller consultations, your home reviews and any client-facing events you may have can help cement your value to your clients.

Facebook
Twitter
LinkedIn