Picture this: you’ve done your part to connect with your sphere, establish relationships and offer your services to past clients for referrals. And guess what — it works! You now have a new potential client looking to buy a home and, following best practices, you want to get them preapproved. Then you get a phone call or email that says, “I’m sorry, but your client isn’t able to buy.” Sometimes it can feel like all that work was for nothing.

But what if we replace “can’t do” with “CAN do?”

Key Mortgage understands that if we can help your clients get to a place where they can qualify for a home, we’re not just helping you sell more homes — we’re boosting your reputation to get more referrals to sell even MORE homes. This concept is the founding principle of the NEST.

NEST is an acronym for Never Ever Stop Trying — and as funny as that may sound, it embodies our mission that we will never stop trying to add value to you and your clients.

The NEST is a unique process in which your Key Mortgage loan officer refers a potential client to a team of licensed Key Mortgage loan officers. This team focuses solely on creating a plan to help clients become mortgage-ready and delivers those clients back to you and your Key Mortgage loan officer once they are able to be fully qualified for a loan. This ensures that they are qualified before you take them out to see homes and that they’ll be able to take action when they find the home of their dreams.

The NEST loan officer will:

• Develop a plan to get your client mortgage-ready, which may include improving their credit score, paying down or off debt or just understanding their income or asset timelines to meet the lending requirements.
• Conduct accountability check-ins with the client to ensure they are working towards the plan, providing support and encouragement every step of the way.
• Once the client completes the process, verify they meet lending qualifications by obtaining the necessary preapproval criteria, and then return the client to you and your Key Mortgage loan officer to proceed with helping them in their home search.

This service comes at no cost to the client. We simply understand that more qualified clients lead to more sold homes.

Working with Key Mortgage means you not only can count on us to ensure your client has a great experience and that you get paid, but you know we’re always thinking of ways we can help you get more clients.

Do you have anyone recently that didn’t think they qualified because of what another lender told them? Let’s reconnect with them and put them on the right path to homeownership. With a little coaching and support, we can hopefully help them become homeowners sooner than they dreamt possible! Reach out to your Key Mortgage loan officer to get started. Don’t have one yet? No problem! Simply reply to this email and we’ll get your connected with one today.